How to build a piano teacher website
Updated by Melanie Kealey on Jun 30, 2020 in: Website Tips
Posted on Mar 08, 2016
Are you looking to grow your piano teaching business? Creating a piano teacher website that's easy to update, at any time, lets you stay present online, and keep in touch with your students.
Whether you’re a full-time piano teacher, or a musician who teaches as a supplemental income stream, a professional website is a must-have.
With your own dedicated website, you can advertise music lessons and workshops, as well as promote your own performances. Let's take a look at how to get a great piano teacher website up and running in minutes!
Homepage
When it comes to designing a piano teacher website, choosing a simple template is a good place to start. This will ensure that all of your content will work well within a mobile-ready framework.
You can add a header image right away on your Homepage, which will set the tone for your site. This could be a photo of your piano, yourself, or a nice abstract background that conveys your vibe.
Next, include a call-to-action over the header image that indicates what you’d like your website visitors to do. This could be a button to contact you if you’re looking to book more students, or a link to watch your most recent studio recital, for example.
The content area of your Homepage should contain bits of information to serve as a portal to the rest of your website. Add a few words about yourself here - how long you have been teaching, where you're located, and what you offer. If you have a video of yourself playing, or of your students in your studio, add that to the page as well.
About page
Your piano teacher website’s About page should list your qualifications in a way that’s informative, yet visually pleasing.
For an idea of what to write on your About page, refer to your resume to add your education and achievements. Keep it to the highlights here. Then, talk about your teaching philosophy, to give a sense of how you teach to someone who hasn't met you before.
After you’ve added your biographical text into a section, add a few photos of yourself at the piano (either teaching or performing) into another section. This will give this page visual interest and show that you appear professional and approachable.
If you’d like, you can talk about your studio on this page as well, by adding some of your students' achievements and awards.
Calendar page
Create a Calendar page for upcoming dates. You could set one up that includes important dates, like start and end of term, student recitals, or payment due dates. You can also show when your lessons have been blocked off.
You can add more than one calendar, if you’d like. A second one might include any of your own performances - students and their parents often love to go see their teacher in a professional setting. It gives them confidence in you, and something to work towards. You can include links to virtual performances in your event details as well.
Lessons
On your piano teacher website, you should dedicate a page to piano lessons. This is geared towards first time visitors who want to know more about you, and your teaching style. Describe the type of lessons you offer, even offering a sample of what a lesson might look like.
Some things to consider when you create this page:
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Do you teach children, and if so, what age will you start?
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Do you accept beginners, or more advanced players?
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What style do you teach? Classical, jazz, improvisation skills, or all of the above?
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Do you offer group or private lessons?
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Do you enter your students into competitions?
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Are you offering virtual lessons and if so, how does it work?
List out your fees per 30, 45, and 60 minute lessons, or direct people to your Contact page if they’d like more information.
Store page with payment options
Piano teachers often have a full plate of students. It never hurts to make some extra money through your website if you can, though. Use what you already have to generate a bit of extra income by setting up a Store page, then selling music lessons, or sheet music on your website. If you have recorded piano albums, sell those as well.
You can also accept payments for clinics, workshops, accompaniment, or lessons, directly on your Store page.
Contact page
Use a Contact page with a clear form including any information you want to gather about your potential students. Also include your email address and phone number on your Contact page. Many parents or adult students will want to speak to you in person to get more information before pursuing lessons. On this page you could also indicate if you offer online lessons, and what that would look like.
Subscriptions for piano teachers
As a piano teacher and musician, you’re likely a content creator as well. To make a bit of extra money, selling subscriptions through your website may be something to consider. Create a page where your students can subscribe, and offer tiers with access to archived lessons, songbooks, lessons by ear or sheet music, and live online lessons.
With the demand for virtual lessons going up, you can use subscriptions to reach a wider audience online to offer video tutorials, Q & A sessions, or song requests.
Piano teacher one-page website
Many music teachers are also performers or music composers. You may want to make a music website for yourself as an artist and then set up one page to promote your piano lessons.
To do that, you’ll still want to choose a simple template that you can design to reflect everything you do as a musician. On the piano lessons page, take each of the above points and put them into sections stacked one after another.
Start with an image and text feature with your teacher bio. Then add a section with details about what you teach, pricing, and a few FAQs. Finally, add a contact form that is specific to student inquiries.
Hopefully this gives you some ideas on how to build a piano teacher website. Make full use of your pages, and update your content often. This will make it appealing and professional to your students, and should help keep you busy teaching.
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