There’s no arguing that people love and trust playlists for music discovery. With over 4 billion of them on Spotify alone, you have a great opportunity as an artist to connect with super-niche audiences who truly dig your music and want to support you.
Spotify-curated playlists are responsible for about a third of all listening time on the platform, and over half of those listens come from algorithmic playlists. Another third of listening time happens on user-generated playlists.
The most popular…
Read more