There’s a little bit of magic that goes into every release day. I’ve been a publicist for the last 8 years and I can tell you that it never gets old seeing everything come together on the day of your release. The excitement from the fans, the energy (and relief!) from the artists to finally have their work out there, the response from the press - it’s a kind of energy that is held for that very special moment and time.
However, I’ve also seen release days go wrong. Days when the artist just drops the…
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